Data 360 Consultant Identity Resolution Practice Question
An organization experiences performance degradation and timeout errors whenever their scheduled Identity Resolution ruleset executes. Upon reviewing the setup, the consultant finds that the ruleset contains five broad fuzzy match rules running against 50 million records without any pre-filtering. What is the recommended architectural remedy?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Restructure the match rules to prioritize high-confidence exact matches first, followed by selective secondary rules, and remove overly broad fuzzy combinations.
Reducing unnecessary broad fuzzy rules and structuring match rules hierarchically (from exact high-confidence matches to broader fuzzy matches) optimizes performance.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Change all reconciliation rules from Most Recent to Longest String.
Why it's wrong here
Reconciliation rules do not govern matching engine query performance.
- ✓
Restructure the match rules to prioritize high-confidence exact matches first, followed by selective secondary rules, and remove overly broad fuzzy combinations.
Why this is correct
Hierarchical match rule design reduces the massive computational overhead caused by executing multiple broad fuzzy rules concurrently.
- ✗
Increase the Salesforce CRM API polling frequency to every 5 minutes.
Why it's wrong here
API polling frequency does not impact Data Cloud ruleset execution engines.
- ✗
Delete all contact point email records older than 30 days.
Why it's wrong here
Deleting historical records arbitrarily results in lost customer data and does not fix inefficient rule design.
About these practice questions
This Data 360 Consultant question is part of Courseiva's 519-question bank — original exam-style content with full explanations and wrong-answer analysis, never real exam questions or exam dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.