Data 360 Consultant Data Cloud Overview Practice Question
An architect is planning the identity resolution strategy for a global retail brand combining data from e-commerce, retail POS, and loyalty applications. Which THREE elements should the architect consider when designing match rules and reconciliation rules? (Choose three.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The specific order in which match rules are evaluated in the ruleset
Identity resolution design requires careful selection of match rule criteria (e.g., email, phone), ordering of match rules, and choosing reconciliation rules (e.g., most recent, most frequent) for profile attributes.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
The specific order in which match rules are evaluated in the ruleset
Why this is correct
Match rules execute sequentially; rule order directly impacts unification results.
- ✓
Reconciliation rule strategies (e.g., Most Recent, Most Frequent) for selecting attribute values
Why this is correct
Reconciliation rules determine how attributes from source records populate the Unified Individual.
- ✗
Tableau Pulse dashboard refresh intervals
Why it's wrong here
Tableau Pulse dashboards are for visualization and have no impact on identity resolution rules.
- ✓
Data hygiene and standardization of matching fields (e.g., trimming whitespace, lowercasing emails)
Why this is correct
Clean and standardized data fields are vital for accurate exact and fuzzy matching.
- ✗
The physical location of the cloud data warehouse underlying the source system
Why it's wrong here
Physical warehouse location does not dictate identity resolution matching logic.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.