Data 360 Consultant Identity Resolution Practice Question
An architect is designing an identity resolution ruleset for a client with strict compliance requirements. The client requests that records from two distinct regional business units never be merged into the same unified profile, even if they share the exact same email address. How should the consultant configure Data Cloud to meet this requirement?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Create separate data spaces for each regional business unit, ensuring identity resolution rulesets operate within isolated boundaries.
Data spaces partition data logically. By isolating the regional business units into separate data spaces, identity resolution rulesets within each space will never cross-merge records between them.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Add a negative filter condition in the match rule definition for email addresses.
Why it's wrong here
Match rule configurations do not support negative regional filtering criteria.
- ✗
Set the reconciliation rule to Source Sequence and rank regional units equally.
Why it's wrong here
Reconciliation rules do not prevent matching; they only handle field survivorship.
- ✗
Use Calculated Insights to drop all matching records before identity resolution runs.
Why it's wrong here
Calculated insights run downstream and cannot prevent matching in the ruleset.
- ✓
Create separate data spaces for each regional business unit, ensuring identity resolution rulesets operate within isolated boundaries.
Why this is correct
Data spaces provide strict logical data partitioning, ensuring records across spaces cannot be matched or merged.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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