Data 360 Consultant Setup And Administration Practice Question
An administrator has configured Identity Resolution with multiple match rules (e.g., Email match and Phone match). After running the ruleset, some profiles are merged incorrectly, combining distinct individuals who share a phone number. How should the administrator adjust the configuration?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Refine the match rules or adjust rule precedence to require stronger combinations of identifiers rather than relying on a single weak identifier.
Identity resolution match rules must be carefully tuned. If rules are too broad (like matching solely on phone numbers where numbers are shared), administrators should refine the match rules or add filter conditions/precedence.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Disable Identity Resolution permanently and rely solely on Calculated Insights for deduplication.
Why it's wrong here
Calculated insights do not replace identity resolution for creating unified profiles.
- ✗
Write an Apex trigger on the Unified Customer object to split merged profiles.
Why it's wrong here
Apex triggers cannot be written on Data Cloud unified objects.
- ✗
Delete the Unified Individual DMO and recreate the entire Data Cloud tenant.
Why it's wrong here
Recreating the tenant is an extreme and unnecessary measure for tuning match rules.
- ✓
Refine the match rules or adjust rule precedence to require stronger combinations of identifiers rather than relying on a single weak identifier.
Why this is correct
Refining match rules prevents overly aggressive matching by ensuring rules use robust criteria (e.g., first name + last name + email) rather than a single shared attribute.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.