Data 360 Consultant Act ON Data Practice Question
A marketing user attempts to include profile attributes in an activation to Marketing Cloud Engagement, but certain attributes from a related Data Model Object (DMO) are greyed out and cannot be added. What is the reason for this restriction?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The related DMO does not have a valid cardinality relationship mapped back to the segment's root DMO.
Activation memberships and attributes are governed by the relationships defined in the Data Model, and attributes must maintain a direct or supported cardinality path to the Segment-on object.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
The attributes are stored as Measure data types instead of Dimension data types.
Why it's wrong here
Measures can still be included or aggregated as attributes depending on the configuration.
- ✗
Marketing Cloud Engagement only allows up to 5 attributes per activation.
Why it's wrong here
There is no arbitrary limit of 5 attributes for Marketing Cloud Engagement activations.
- ✗
The user does not have Field-Level Security on the Core CRM object.
Why it's wrong here
Data Cloud access control is managed via Data Cloud Permission Sets, not directly through CRM FLS for activation attributes.
- ✓
The related DMO does not have a valid cardinality relationship mapped back to the segment's root DMO.
Why this is correct
Attributes must be reachable via a valid relationship path from the segmented object to be included as activation attributes.
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Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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