Data 360 Consultant Data Cloud Overview Practice Question
A marketer wants to use Data Cloud audience segments directly inside Marketing Cloud Engagement journeys. Which feature enables this integration?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Activation Target and Activation
Activation Targets and Activations allow segments built in Data Cloud to be published to Marketing Cloud Engagement as Data Extensions.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Data Cloud REST API polling
Why it's wrong here
Native journey integration does not require manual API polling.
- ✗
Bulk API extraction into a shared SFTP folder
Why it's wrong here
Data Cloud integrates natively without needing external SFTP drops.
- ✓
Activation Target and Activation
Why this is correct
An Activation Target defines the destination (like Marketing Cloud Engagement), and an Activation publishes the segment.
- ✗
Marketing Cloud Connect
Why it's wrong here
Marketing Cloud Connect links Sales/Service Cloud with Marketing Cloud Engagement, but is not the primary Data Cloud activation mechanism.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.