Data 360 Consultant Segmentation And Insights Practice Question
A Data Cloud Consultant needs to create a segment of customers who have made a purchase in the last 30 days. Which tool should the consultant use to build this audience?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Segment Canvas
Segment Canvas is used to build audience segments based on profile, engagement, and related object attributes in Data Cloud.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Identity Resolution
Why it's wrong here
Identity Resolution is used for unifying profiles, not segmenting them.
- ✗
Activation Target
Why it's wrong here
Activation Targets are used to define where segments are sent, not how they are built.
- ✓
Segment Canvas
Why this is correct
Segment Canvas is the correct feature for creating audience segments.
- ✗
Calculated Insights
Why it's wrong here
Calculated Insights are used for metric calculation, not direct segment creation.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.