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Data 360 Consultant Identity Resolution Practice Question

A Data Cloud consultant is setting up Identity Resolution for an enterprise customer that has both B2C and B2B data. Which step must be completed before creating an identity resolution ruleset in Salesforce Data Cloud?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Ingest source data and map source objects to the Individual Data Model Object (DMO) and related DMOs.

Before you can create an identity resolution ruleset, you must map your data model objects to the Individual and related DMOs, and ensure data streams are ingested.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Create calculated insights based on unified individual fields.

    Why it's wrong here

    Calculated insights can only be built after unified profiles are established.

  • Configure a Segment activation target for Marketing Cloud.

    Why it's wrong here

    Activation targets are unrelated to the prerequisites of configuring identity resolution rulesets.

  • Export unified profiles to a cloud storage connector.

    Why it's wrong here

    Exporting is a downstream activity, not a prerequisite for ruleset creation.

  • Ingest source data and map source objects to the Individual Data Model Object (DMO) and related DMOs.

    Why this is correct

    Mapping to the Individual DMO is a strict prerequisite because Identity Resolution rulesets operate on the Individual DMO and its related entities.

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Written and reviewed by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

Last reviewed August 2026 · checked against the official Salesforce exam blueprint

This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.