Data 360 Consultant Act ON Data Practice Question
A Data Cloud Consultant is setting up an activation for Marketing Cloud Engagement. The marketing team requires subscriber status updates to be reflected in real-time during a flash sale. Which feature must the consultant configure to support near-real-time streaming activation?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure a Streaming Activation targeting Marketing Cloud Engagement with a 15-minute refresh frequency.
Streaming activations are designed for near-real-time delivery to supported targets like Marketing Cloud Engagement using the Streaming Activation capability.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Set up a Batch Activation that runs every hour via Data Cloud orchestrations.
Why it's wrong here
Batch activations do not support near-real-time requirements as they operate on scheduled intervals.
- ✗
Write a custom Apex trigger in Core CRM to pull segments from Data Cloud.
Why it's wrong here
Custom Apex triggers are not used for pulling Data Cloud activations directly.
- ✓
Configure a Streaming Activation targeting Marketing Cloud Engagement with a 15-minute refresh frequency.
Why this is correct
Streaming activations allow continuous updates to supported activation targets such as Marketing Cloud Engagement.
- ✗
Use Data Actions to directly push raw DMO records without an activation target.
Why it's wrong here
Activations require activation targets and cannot bypass them using standalone data actions for standard segment delivery.
About these practice questions
Courseiva writes every Data 360 Consultant question from scratch — 521 in total, each with an explanation and a wrong-answer breakdown. None are copied from real exams or dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.