Data 360 Consultant Data Cloud Overview Practice Question
A Data Cloud Consultant is designing an architecture for an organization that wants to ingest data from Salesforce Marketing Cloud, Service Cloud, and an external website via the Ingestion API. Which core service provides the foundational storage layer where all raw ingested data lands before being harmonized?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data Lake Objects (DLOs)
Data Lake Objects (DLOs) store the raw, unformatted data ingested from various sources before it is mapped to the Customer 360 Data Model.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Activation Targets
Why it's wrong here
Activation targets are destinations where segments are exported.
- ✓
Data Lake Objects (DLOs)
Why this is correct
DLOs serve as the storage container for raw ingested data from any connected source.
- ✗
Data Model Objects (DMOs)
Why it's wrong here
DMOs represent harmonized data, not the raw landing layer.
- ✗
Calculated Insights (CI)
Why it's wrong here
Calculated Insights are analytical metrics derived from data, not the raw storage layer.
About these practice questions
Courseiva writes every Data 360 Consultant question from scratch — 521 in total, each with an explanation and a wrong-answer breakdown. None are copied from real exams or dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.