Data 360 Consultant Data Cloud Overview Practice Question
A Data Cloud Consultant is configuring Identity Resolution to unify disparate customer records from multiple source systems into a single golden record. Which TWO actions must the consultant perform during this configuration? (Choose two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure Reconciliation Rules to determine survivorship rules for unified profile attributes.
Identity Resolution requires defining Match Rules to determine which records represent the same individual and Reconciliation Rules to select attribute values for the unified profile.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Create manual database constraints in the underlying Data Lake Object storage.
Why it's wrong here
DLO storage is managed by the system; constraints are handled through declarative match and reconciliation rulesets.
- ✗
Execute a batch SOQL query via Data Loader to export merged profiles.
Why it's wrong here
Data Loader is not part of the native Data Cloud Identity Resolution workflow.
- ✗
Write a custom Apex trigger to merge duplicate contact records in Sales Cloud.
Why it's wrong here
Identity Resolution runs entirely within Data Cloud and does not rely on Sales Cloud Apex triggers.
- ✓
Configure Reconciliation Rules to determine survivorship rules for unified profile attributes.
Why this is correct
Reconciliation rules establish precedence (like most recent or source priority) for populating attributes on the unified profile.
- ✓
Define Match Rules to evaluate criteria such as email address or phone number matching.
Why this is correct
Match rules specify the criteria (e.g., exact email, fuzzy name and address) used to link multiple source records together.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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