Data 360 Consultant Data Cloud Overview Practice Question
A Data Cloud Consultant has ingested customer records from two different source systems. During Identity Resolution, records are matching successfully, but the first name field on the unified profile is populated with a lowercase name from System A instead of the capitalized name from System B. Which feature should the consultant configure to control which source attribute value populates the unified profile?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Reconciliation Rules
Reconciliation Rules determine which attribute values from contributing source records populate the fields on the Unified Individual profile.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Calculated Insight SQL
Why it's wrong here
Calculated insights compute new metrics; they do not control unified profile attribute precedence.
- ✓
Reconciliation Rules
Why this is correct
Reconciliation rules (such as Most Recent, Least Recent, or Source Priority) control attribute-level precedence for unified profiles.
- ✗
Match Rules
Why it's wrong here
Match rules determine which records are grouped together, not which attribute value is displayed.
- ✗
Data Stream Transformation Formulas
Why it's wrong here
While formulas can format strings, reconciliation rules specifically govern how conflicting attributes from different source records are resolved on the unified profile.
About these practice questions
This Data 360 Consultant question is part of Courseiva's 521-question bank — original exam-style content with full explanations and wrong-answer analysis, never real exam questions or exam dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.