Data 360 Consultant Data Cloud Overview Practice Question
A consultant is integrating marketing engagement data from Marketing Cloud Engagement into Data Cloud. They want to ensure that subscriber email opens and clicks are correctly associated with the corresponding Individual DMO records. What is the correct sequence of configuration steps?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Ingest data into DLOs, map DLOs to DMOs, and configure Identity Resolution rules.
To link marketing data to individuals, data must first be ingested into DLOs, mapped to relevant DMOs (like Contact Point Email and Individual), and then unified via Identity Resolution.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Create a Calculated Insight, run Identity Resolution, and map to DLOs.
Why it's wrong here
Identity Resolution relies on mapped DMOs, not calculated insights.
- ✗
Publish an activation, map DMOs to DLOs, and set up Data Actions.
Why it's wrong here
Activation is the final step, and mapping goes from DLO to DMO.
- ✗
Build an activation target, ingest raw data, and create a segment.
Why it's wrong here
Segmentation and activation cannot occur before data ingestion and mapping.
- ✓
Ingest data into DLOs, map DLOs to DMOs, and configure Identity Resolution rules.
Why this is correct
The standard pipeline requires ingestion (DLO), harmonization (DMO mapping), and unification (Identity Resolution).
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.