Data 360 Consultant Identity Resolution Practice Question
A consultant is configuring a match rule using Exact Name and Exact Email. How does Data Cloud evaluate multiple rules within the same ruleset?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Multiple match rules within a ruleset are evaluated with OR logic, meaning records matching any of the active match rules will be linked.
Within an identity resolution ruleset, multiple match rules are evaluated using an OR condition logic (if a record matches Rule A OR Rule B, they are linked into the same cluster).
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Multiple match rules require strict AND logic, meaning all rules must match simultaneously for records to link.
Why it's wrong here
Match rules across a ruleset operate on OR logic; conditions within a single match rule operate on AND logic.
- ✗
Match rules execute sequentially where failing the first rule deletes the record.
Why it's wrong here
Failing a match rule does not delete records; it simply means they don't match under that specific rule.
- ✗
Only the first match rule in the list is executed; subsequent rules are ignored.
Why it's wrong here
All active match rules in the ruleset are evaluated.
- ✓
Multiple match rules within a ruleset are evaluated with OR logic, meaning records matching any of the active match rules will be linked.
Why this is correct
Rulesets combine match rules using OR logic to group profiles.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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