DPI Measurement And Reporting Practice Question
An insurance firm is launching a customer-facing mobile application. The digital strategy team needs to measure whether the new app delivers the expected business value. Which metric set best aligns with value-based measurement for this initiative?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Monthly active users (MAU), digital transaction completion rate, and customer lifetime value (CLV).
Value-based measurement focuses on business outcomes such as revenue generation, user adoption, and customer retention rather than internal system metrics.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Number of change tickets submitted and approved in ServiceNow.
Why it's wrong here
Change ticket volume measures internal process activity.
- ✗
CPU utilization, memory leakage rates, and server response times in New Relic.
Why it's wrong here
These are technical operational metrics, not business value metrics.
- ✗
Total lines of code written and number of git commits per developer.
Why it's wrong here
Development activity metrics do not reflect business value.
- ✓
Monthly active users (MAU), digital transaction completion rate, and customer lifetime value (CLV).
Why this is correct
These metrics measure actual business value, user adoption, and revenue impact.
About these practice questions
Courseiva writes every DPI question from scratch — 315 in total, each with an explanation and a wrong-answer breakdown. None are copied from real exams or dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official AXELOS / PeopleCert exam blueprint
This DPI practice question is part of Courseiva's free AXELOS / PeopleCert certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DPI exam.