DA0-002 Visualization and Reporting Practice Question
Which TWO of the following are leading indicators that can help predict future performance?
⚠ Common exam trap
DA0-002 often tests the confusion between leading and lagging indicators, tricking candidates into selecting financial outcomes (revenue, profit) as leading when they are lagging.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Website traffic
Website traffic (C) is a leading indicator because it measures top-of-funnel visitor activity that precedes and predicts future conversions, revenue, and customer acquisition, rather than reporting results that have already occurred. Number of qualified leads (D) is also a leading indicator because qualified leads represent prospects who have shown buying intent and are likely to convert into customers in future periods, directly forecasting upcoming sales performance. By contrast, net profit margin (A), monthly revenue (B), and customer churn rate (E) are lagging indicators: they report outcomes that have already happened (profitability, realized sales, and lost customers) and therefore confirm past performance rather than predict future performance.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Net profit margin
Why it's wrong here
Net profit margin is a lagging indicator: it reports margin already realised from past sales and costs, so it cannot predict future performance. It is tempting because profitability is a headline health measure, and it would be the correct choice when the question asks for lagging indicators or retrospective financial performance measurement.
- ✗
Monthly revenue
Why it's wrong here
Monthly revenue is a lagging indicator, recording income already earned from completed transactions, so it reflects past rather than future performance. It is tempting because revenue trends are closely watched, and it would be correct where the question asks for lagging indicators or historical financial results.
- ✓
Website traffic
Why this is correct
Website traffic measures current visitor activity, which precedes conversion and revenue, so rising traffic signals future sales potential. It is a leading indicator because it changes before the outcome it predicts, unlike lagging metrics such as revenue.
- ✓
Number of qualified leads
Why this is correct
Qualified leads count prospects who match the target profile and have shown buying intent. This pipeline volume precedes closed revenue, so changes in qualified lead numbers forecast future sales performance, satisfying the definition of a leading indicator.
- ✗
Customer churn rate
Why it's wrong here
Customer churn rate is a lagging indicator, measuring customers already lost during a completed period, so it cannot predict future performance. It is tempting because churn strongly influences forecasts, and it would be the correct choice when the question asks for lagging indicators or retrospective customer-retention measurement.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed September 2026 · checked against the official CompTIA exam blueprint
This DA0-002 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DA0-002 exam.