DA0-002 Visualization and Reporting Practice Question
Which TWO are examples of leading indicators in a business context? (Select two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer engagement score
Leading indicators predict future performance; number of qualified leads and customer engagement score forecast future sales.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Employee turnover rate
Why it's wrong here
Turnover rate is typically a lagging indicator.
- ✗
Net profit margin
Why it's wrong here
Profit margin is a lagging indicator.
- ✓
Customer engagement score
Why this is correct
Engagement often predicts future retention and sales.
- ✓
Number of qualified leads
Why this is correct
Qualified leads indicate potential future revenue.
- ✗
Monthly revenue
Why it's wrong here
Revenue is a lagging indicator, reflecting past performance.
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