DA0-002 Data Concepts and Environments Practice Question
Which of the following is an example of qualitative data?
⚠ Common exam trap
Test-takers frequently confuse 'qualitative' with 'quantifiable' and may incorrectly select a numeric option like stock price or website visitors, not realizing that qualitative data is inherently non-numeric and descriptive.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer feedback comments
Customer feedback comments are qualitative data because they consist of non-numerical, descriptive text that captures opinions, sentiments, or experiences. Unlike quantitative data, which can be measured or counted, qualitative data is categorical and often requires thematic analysis to derive insights.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Stock price
Why it's wrong here
Stock price is a continuous numeric measurement expressed in currency units, making it quantitative. It is tempting because prices change and can be described in words, but the underlying value supports arithmetic operations and statistical analysis, which is the defining characteristic of quantitative rather than qualitative data.
- ✓
Customer feedback comments
Why this is correct
Free-text comments are non-numeric and descriptive, capturing opinions and sentiment that cannot be measured numerically. This satisfies the qualitative criterion, unlike quantitative data such as ratings, counts or transaction totals, which are expressed as measurable values.
- ✗
Number of website visitors
Why it's wrong here
Visitor counts are discrete numeric measurements, so they are quantitative rather than qualitative. The option tempts because website traffic feels descriptive of user behaviour, yet counting visitors produces integers that can be summed and averaged, which places the data firmly on a numeric measurement scale.
- ✗
Product weight in grams
Why it's wrong here
Weight in grams is a measured numeric quantity on a continuous scale, so it is quantitative, not qualitative. It is tempting because weight can be recorded descriptively, but any value expressed in standard units supports arithmetic comparison and aggregation, which is the defining property of quantitative data.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This DA0-002 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DA0-002 exam.