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DA0-002 Data Analysis Practice Question

A data analyst wants to segment customers based on purchasing behavior such as frequency, monetary value, and recency. Which TWO clustering evaluation methods can help determine the optimal number of clusters? (Select two.)

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Silhouette score

The elbow method uses within-cluster sum of squares, and the silhouette score measures cohesion and separation. Both help choose k. Correlation coefficient is for association, not clustering. ANOVA and t-test are for hypothesis testing.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Correlation coefficient

    Why it's wrong here

    Measures linear relationship, not cluster quality.

  • ANOVA

    Why it's wrong here

    Compares means among groups, not for clustering.

  • Silhouette score

    Why this is correct

    Measures how similar an object is to its own cluster vs others.

  • t-test

    Why it's wrong here

    Compares two means, not clustering evaluation.

  • Elbow method

    Why this is correct

    Plots WCSS vs k to find elbow.

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