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DA0-002 Data Analysis Practice Question

A data analyst is preparing to run an A/B test comparing two email subject lines. Which TWO of the following should the analyst define before the test begins?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

The null and alternative hypotheses

Before A/B testing, define null and alternative hypotheses, and determine sample size needed for desired statistical power and effect size.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • The exact lift in conversion rate

    Why it's wrong here

    Lift is measured after the test, not pre-specified exactly.

  • The time series decomposition

    Why it's wrong here

    Time series decomposition is unrelated to A/B testing.

  • The p-value after the test

    Why it's wrong here

    P-value is computed from the data, not predefined.

  • The null and alternative hypotheses

    Why this is correct

    Needed to frame the test and interpret results.

  • The sample size required for the desired power

    Why this is correct

    Sample size calculation ensures the test can detect an effect if it exists.

About these practice questions

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JA

Written by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

This DA0-002 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DA0-002 exam.