DA0-002 Visualization and Reporting Practice Question
A data analyst is creating a dashboard for a retail company. Which TWO of the following are considered Key Performance Indicators (KPIs) tied to strategic objectives?
⚠ Common exam trap
DA0-002 often tests the confusion between operational metrics and strategic KPIs, causing candidates to select tactical measures like call volume instead of strategic indicators like revenue growth.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Year-over-year revenue growth
Year-over-year revenue growth (D) is a strategic KPI because it directly measures the company's financial performance against prior periods, showing whether long-term growth objectives are being met. Customer retention rate (E) is also a strategic KPI since retaining existing customers reflects loyalty, satisfaction, and sustainable revenue, which are core strategic goals for a retail business. In contrast, average handle time per call (A) is an operational efficiency metric for support teams, not a strategic objective. Number of products in inventory (B) is an inventory management measure, and daily number of customer service calls (C) is a volume/activity metric; neither directly indicates progress toward strategic business goals.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Average handle time per call
Why it's wrong here
Average handle time measures call-centre operational efficiency, not progress toward a retail strategic objective such as revenue growth or market share. It is tempting because it is a genuine, quantifiable contact-centre metric, and would be the right KPI for a support function's service-level dashboard.
- ✗
Number of products in inventory
Why it's wrong here
Inventory count is a raw operational volume, not a KPI linked to a strategic objective; it says nothing about whether the retailer is achieving its goals. It is tempting because inventory turnover or sell-through rate are true strategic KPIs, and stock levels are the underlying data those are calculated from.
- ✗
Daily number of customer service calls
Why it's wrong here
Daily call volume is an activity measure describing workload, not an indicator of strategic performance against objectives. It is tempting because call volume is a legitimate operational metric, and would suit a capacity-planning or staffing dashboard rather than one tracking strategic goals.
- ✓
Year-over-year revenue growth
Why this is correct
Year-over-year revenue growth compares revenue across matching periods, directly measuring progress against a strategic financial objective such as sustained expansion. That alignment with long-term goals distinguishes a genuine KPI from operational metrics like page views or support ticket counts.
- ✓
Customer retention rate
Why this is correct
Customer retention rate measures how many existing customers continue buying over a period, directly tracking a strategic objective such as loyalty or recurring revenue. Unlike operational metrics, it reflects long-term business health, satisfying the stem's requirement for a KPI tied to strategic objectives.
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Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed September 2026 · checked against the official CompTIA exam blueprint
This DA0-002 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DA0-002 exam.