DA0-002 Visualization and Reporting Practice Question
A data analyst is building a Power BI report to track KPIs for a retail chain. Which TWO of the following are considered leading indicators? (Choose two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer satisfaction score
Leading indicators predict future performance. Number of website visits and customer satisfaction score can foreshadow future sales, whereas total sales and profit margin are lagging indicators. Employee count is operational but not typically leading.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Number of employees
Why it's wrong here
This is an operational metric, not a leading indicator of financial performance.
- ✓
Customer satisfaction score
Why this is correct
High satisfaction often leads to repeat purchases and referrals.
- ✓
Number of website visits
Why this is correct
Website visits can predict future sales conversions.
- ✗
Profit margin
Why it's wrong here
Profit margin is a lagging financial metric.
- ✗
Total sales revenue
Why it's wrong here
This is a lagging indicator, reflecting past performance.
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