AI0-001 AI Security, Ethics and Governance Practice Question
An e-commerce company uses an AI system to set dynamic prices for products. A customer complains that the price they see is higher than the price shown to a friend for the same product at the same time. The company wants to ensure pricing fairness. Which ethical principle should guide the redesign of the pricing algorithm?
⚠ Common exam trap
CompTIA often tests the distinction between 'accountability' (who is responsible) and 'transparency' (how the decision is made), leading candidates to pick accountability when the question explicitly asks for the principle that guides the redesign to ensure fairness through understanding.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Transparency and explainability
Transparency and explainability is the correct principle because the core issue is that the customer cannot understand why the AI system set a different price for them compared to their friend. Redesigning the algorithm to provide clear, understandable reasons for price variations—such as demand, purchase history, or time of day—directly addresses this lack of visibility. This principle ensures that the system's decision-making process is open to scrutiny, which is essential for building trust and resolving fairness complaints in dynamic pricing models.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Transparency and explainability
Why this is correct
Transparency requires the company to disclose how prices are determined, helping to ensure fairness and build trust.
- ✗
Privacy by design
Why it's wrong here
Privacy by design focuses on data protection, not on ensuring fair pricing outcomes.
- ✗
Accountability
Why it's wrong here
Accountability assigns responsibility but does not directly address the fairness of the pricing algorithm.
- ✗
Beneficence
Why it's wrong here
Beneficence focuses on promoting good, but does not specifically prevent unfair pricing practices.
Visual reference
About these practice questions
This AI0-001 question is part of Courseiva's 754-question bank — original exam-style content with full explanations and wrong-answer analysis, never real exam questions or exam dumps. Learn why practice questions differ from exam dumps →
JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This AI0-001 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI0-001 exam.