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AI0-001 AI Concepts and Techniques Practice Question

A data scientist is building a recommendation system for an e-commerce platform. The dataset includes user purchase history, product descriptions, and user demographics. The goal is to recommend products that a user is likely to purchase. Which TWO techniques are most appropriate for this task? (Select TWO.)

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Content-based filtering

Collaborative filtering uses user-item interactions; content-based filtering uses item features. Association rule mining is for basket analysis; regression is not typically used for recommendations; anomaly detection is for outliers.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Content-based filtering

    Why this is correct

    Uses product descriptions and demographics to match user preferences.

  • Association rule mining

    Why it's wrong here

    Typically used for market basket analysis, not personalized recommendations.

  • Linear regression

    Why it's wrong here

    Predicts continuous values, not suitable for recommendation.

  • Anomaly detection

    Why it's wrong here

    Detects outliers, not for recommendations.

  • Collaborative filtering

    Why this is correct

    Leverages user purchase history to find similar users.

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