A company runs an online retail business and wants to build a product recommendation system. They have a dataset of customer purchases stored in Amazon S3 as CSV files. The dataset includes columns: 'customer_id', 'product_id', 'purchase_date', 'quantity', 'price', and 'category'. The data science team plans to use Amazon SageMaker to train a factorization machines model. During data exploration, they discover that the 'category' column has 1,200 unique values, and many categories appear only a few times. The 'product_id' column has 50,000 unique values. They want to include both features in the model. The team is concerned about the high cardinality of these features. Which approach should they take to prepare these features for the factorization machines model?