AI Associate Quick Quiz — 10 Questions

Question 1

A Salesforce admin implements Einstein Bots for customer service. To ensure the bot does not use biased language, what should the admin do?

Accepted Answer

Review training data for representativeness. Reviewing training data for representativeness helps identify and mitigate bias sources.

Answer

Use only predefined responses

Answer

Disable the bot for sensitive topics

Answer

Monitor conversations regularly

Question 2

A marketing team wants to use Einstein Engagement Scoring to prioritize leads. What is the primary input for this AI feature?

Accepted Answer

Lead interaction history with emails and web activity.. Einstein Engagement Scoring analyzes lead interactions (email opens, clicks, web visits) to calculate engagement scores. Option A is correct. Option B is wrong because demographic data is not the primary input. Option C is wrong because historical conversion data is used for predictive scoring, not engagement. Option D is wrong because social media data is not a direct input.

Answer

Historical conversion data from closed opportunities.

Answer

Lead demographic information like industry and company size.

Answer

Social media posts and mentions of the company.

Question 3

A Salesforce admin needs to create a prompt template that generates a follow-up email after a meeting. Which Prompt Builder template type should be used?

Accepted Answer

Sales Email. The Sales Email template type in Prompt Builder is specifically designed for generating sales-related communications, such as follow-up emails after meetings. It includes pre-built fields and context (e.g., meeting notes, contact details) optimized for sales workflows, making it the correct choice for this use case.

Answer

Service Reply

Answer

Field Generation

Answer

Flex Prompt

Question 4

A marketing manager wants to prioritize leads with the highest likelihood of conversion. Which Einstein feature should they use?

Accepted Answer

Einstein Lead Scoring. Einstein Lead Scoring predicts conversion probability for each lead. Custom formulas are manual, approval processes and data export are not predictive.

Answer

Approval Processes

Answer

Custom Formula Fields

Answer

Data Export

Question 5

A sales rep wants to generate personalized email drafts for leads using AI. Which feature should the admin enable?

Accepted Answer

Einstein GPT. Einstein GPT is the correct feature because it is Salesforce's native generative AI tool that can automatically create personalized email drafts for leads by leveraging CRM data and natural language processing. Unlike other options, Einstein GPT is specifically designed for AI-driven content generation within the Salesforce ecosystem.

Answer

Workflow Rules

Answer

Process Builder

Answer

Email Templates

Question 6

A marketing team wants to display personalized product recommendations to website visitors in Experience Cloud. Which feature should they use?

Accepted Answer

Einstein Recommendation Builder. Einstein Recommendation Builder is the correct feature because it is specifically designed to deliver personalized product recommendations to website visitors in Experience Cloud. It uses AI to analyze visitor behavior, purchase history, and product attributes to surface relevant items, directly matching the use case of displaying personalized product recommendations.

Answer

Einstein Prediction Builder

Answer

Einstein Next Best Action

Answer

Einstein GPT

Question 7

A sales team is using Einstein Lead Scoring and notices that leads from a certain geographic region are consistently scored lower, even when the lead's profile matches high-performing customers from other regions. What is the most likely cause and recommended first step?

Accepted Answer

The model may be biased due to underrepresented data from that region in the training set. Audit the model for bias and review training data demographics.. The low scores for a specific region likely indicate bias in the model due to historical data imbalances. The first step should be to audit the model for bias using tools like Fairness in AI or reviewing training data distribution.

Answer

The model is accurate; the region is genuinely underperforming. The team should accept the scores.

Answer

The region has lower quality leads, so the scores are correct. The team should focus on other regions.

Answer

Retrain the model with more data from that region, even if it means duplicating records.

Question 8

An admin is setting up Einstein Bot for a customer service chat. The bot needs to collect the customer's account number before transferring to a human agent. What should the admin configure?

Accepted Answer

Create a Dialog to ask for the account number. A Dialog is the component that handles a conversation flow, including collecting information. Option A is incorrect because a Variable stores data but does not collect it. Option C is incorrect because a Rule determines logic, not collection. Option D is incorrect because a Set Value action sets a variable, but the overall collection happens within a Dialog.

Answer

Add a Variable with the account number field

Answer

Define a Rule to validate the account number

Answer

Use a Set Value action to assign the account number

Question 9

To identify common customer issues from chat transcripts using AI, which feature should be used?

Accepted Answer

Einstein Conversation Mining. Einstein Conversation Mining analyzes unstructured chat data to surface common themes. Surveys collect feedback, reports and dashboards show aggregated data but not insights from text.

Answer

Post-Interaction Survey

Answer

Reports

Answer

Dashboards

Question 10

A sales manager wants to automatically prioritize leads based on their likelihood to convert. Which Salesforce Einstein feature should be used?

Accepted Answer

Einstein Lead Scoring. Einstein Lead Scoring is the dedicated Salesforce Einstein feature designed specifically to automatically prioritize leads based on their likelihood to convert. It uses predictive models that analyze historical lead data and engagement patterns to assign a score between 1 and 99, enabling sales teams to focus on high-conversion leads without manual effort.

Answer

Einstein Opportunity Scoring

Answer

Einstein Prediction Builder

Answer

Einstein Activity Capture