AI Associate Practice Test 3 — 10 Questions

Question 1

A company has set up Einstein Next Best Action with a recommendation strategy. They want to ensure that recommendations are personalized based on the customer's recent behavior. What data should be used?

Accepted Answer

Streaming data from Data Cloud that includes recent website interactions.. Option B is correct because Einstein Next Best Action requires real-time or near-real-time data to personalize recommendations based on recent customer behavior. Streaming data from Data Cloud captures website interactions as they happen, enabling the recommendation engine to use the most current signals (e.g., page views, clicks) to adjust offers dynamically.

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Event data from the website tracked via Google Analytics.

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Static profile fields like customer age and location.

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Historical data from a data warehouse updated daily.

Question 2

A data scientist is building a predictive model for customer churn using Salesforce data. The dataset has 20 features, and the target variable is highly imbalanced (5% churn, 95% non-churn). Which technique should be applied to handle the class imbalance before training?

Accepted Answer

Use Synthetic Minority Over-sampling Technique (SMOTE). SMOTE (Synthetic Minority Over-sampling Technique) is the correct choice because it generates synthetic samples for the minority class (churn) by interpolating between existing minority instances, effectively balancing the dataset without simply duplicating data. This prevents the model from being biased toward the majority class (non-churn) and improves recall for the churn class, which is critical in imbalanced classification problems.

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Apply Principal Component Analysis (PCA) for dimensionality reduction

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Create interaction features between existing variables

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Use accuracy as the evaluation metric

Question 3

A company is implementing Einstein Prediction Builder to predict whether a support case will escalate. Which TWO data preparation steps should the admin take to improve model accuracy?

Accepted Answer

Ensure missing values are handled appropriately (e.g., imputed or excluded). Correct: Removing redundant fields (like record IDs) and handling missing values are crucial for model accuracy. Option A is wrong because more fields can introduce noise. Option C is wrong because data encryption is about security, not accuracy. Option D is wrong because all cases should be included to represent the full pattern.

Answer

Include as many fields as possible to provide more context

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Encrypt all fields containing personally identifiable information

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Exclude cases that were closed without escalation

Question 4

A Salesforce admin notices that Einstein Account Scoring is not generating scores for all accounts. Some accounts have no score even though they meet the data requirements. What is the most likely cause?

Accepted Answer

The org has fewer than 100 account records. Einstein Account Scoring requires a minimum of 100 account records to generate meaningful scores. If the org has fewer than 100 accounts, the model cannot establish a baseline for scoring, resulting in no scores for any account. This is a hard threshold enforced by the Einstein AI engine, not a configurable setting.

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Einstein features are not enabled in the org

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Users do not have the 'View Scores' permission

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The accounts lack custom fields for scoring

Question 5

A company wants to use Einstein to predict which customers are likely to churn in the next 30 days. Which type of prediction should be created in Einstein Prediction Builder?

Accepted Answer

Binary classification. Einstein Prediction Builder is designed for binary outcomes, such as whether a customer will churn (yes/no) within a specified time frame. A binary classification model predicts one of two possible labels, making it the correct choice for this churn prediction use case.

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Numeric prediction

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Multi-class classification

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Regression

Question 6

An admin is setting up Einstein Bot for a customer service chat. The bot needs to collect the customer's account number before transferring to a human agent. What should the admin configure?

Accepted Answer

Create a Dialog to ask for the account number. Option B is correct because a Dialog is the component that handles a conversation flow, including collecting information. Option A is incorrect because a Variable stores data but does not collect it. Option C is incorrect because a Rule determines logic, not collection. Option D is incorrect because a Set Value action sets a variable, but the overall collection happens within a Dialog.

Answer

Add a Variable with the account number field

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Define a Rule to validate the account number

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Use a Set Value action to assign the account number

Question 7

A company uses Einstein Prediction Builder to predict whether a lead will convert. The model's confidence score is low, and the admin wants to improve accuracy. What is the most effective action?

Accepted Answer

Increase the amount of historical data for training. Option B is correct because increasing the amount of high-quality historical data provides more examples for the model to learn from, improving accuracy. Option A is incorrect because more features can improve accuracy but only if they are relevant; just adding any field may cause noise. Option C is incorrect because Einstein models train automatically on your data, and you cannot directly increase training frequency. Option D is incorrect because training multiple models is not supported and doesn't improve the single model.

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Create multiple prediction models and average their scores

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Add more custom fields as predictor fields

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Increase the frequency of model retraining

Question 8

A sales rep wants to generate personalized email drafts for leads using AI. Which feature should the admin enable?

Accepted Answer

Einstein GPT. Einstein GPT is the correct feature because it is Salesforce's native generative AI tool that can automatically create personalized email drafts for leads by leveraging CRM data and natural language processing. Unlike other options, Einstein GPT is specifically designed for AI-driven content generation within the Salesforce ecosystem.

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Workflow Rules

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Process Builder

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Email Templates

Question 9

A marketing manager wants to prioritize leads with the highest likelihood of conversion. Which Einstein feature should they use?

Accepted Answer

Einstein Lead Scoring. Einstein Lead Scoring predicts conversion probability for each lead. Custom formulas are manual, approval processes and data export are not predictive.

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Approval Processes

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Custom Formula Fields

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Data Export

Question 10

A service team uses Einstein Discovery to analyze customer churn. The story shows 'Average Resolution Time' is a key driver. What is the best action?

Accepted Answer

Reduce Average Resolution Time through process changes. Einstein Discovery identifies drivers; reducing resolution time directly addresses root cause. Custom reports just show data, flows send alerts, processes update records but don't reduce time.

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Update account records via process builder

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Configure a flow to send churn alerts

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Create a custom report on churn