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Data GovernancemediumMultiple ChoiceObjective-mapped

DA0-002 Data Governance Practice Question

A stakeholder asks for the exact number of customers who churned last month. Which metric should the analyst report?

⚠ Common exam trap

A common mix-up: candidates confuse 'churn rate percentage' (a relative metric) with the 'exact count' (an absolute metric), assuming the stakeholder wants the rate when they explicitly ask for the number.

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Count of churned customers

The stakeholder explicitly asks for the 'exact number' of customers who churned, which is a discrete count. Option C, 'Count of churned customers,' directly provides this integer value without any normalization or ratio. The analyst should report the raw metric that matches the request's specificity.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Churn trend

    Why it's wrong here

    A trend shows change over time, not a specific count.

  • Churn rate percentage

    Why it's wrong here

    Churn rate is a percentage, not an exact count.

  • Count of churned customers

    Why this is correct

    This directly gives the exact number requested.

  • Churn probability

    Why it's wrong here

    Probability is a prediction, not an actual count.

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Written by Johnson Ajibi, MSc IT Security

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