DA0-002 Data Governance Practice Question
A data analyst is creating a data story for a marketing campaign results. Which of the following narrative structures is most effective for engaging the audience?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Start with a key insight or finding, then provide supporting evidence.
Starting with a key insight or finding captures the audience's attention immediately, and then providing supporting evidence builds a compelling narrative that keeps the audience engaged. Option A uses a question-and-answer format without a clear flow, which can be confusing and lacks direction. Option B presents all data points chronologically, which may be monotonous and fail to highlight the most important insights. Option C starts with methodology, which is technical and may lose the audience before the key findings are presented.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Use a question-and-answer format without a clear flow.
Why it's wrong here
Incorrect. This can be disjointed and confuse the audience.
- ✗
Present all data points chronologically.
Why it's wrong here
Incorrect. Chronological ordering may not highlight the most important findings.
- ✗
Start with the methodology, then data, then results.
Why it's wrong here
Incorrect. Starting with methodology can be dry and may lose audience interest.
- ✓
Start with a key insight or finding, then provide supporting evidence.
Why this is correct
Correct. This engages the audience immediately and builds the story around the insight.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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