DA0-002 Visualization and Reporting Practice Question
A dashboard designer is creating a KPI dashboard for executives. Which of the following is a leading indicator?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Number of qualified leads
Number of qualified leads is a leading indicator as it predicts future sales, while revenue and customer churn are lagging indicators.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Number of qualified leads
Why this is correct
Leads are a leading indicator of future sales.
- ✗
Net profit margin
Why it's wrong here
Net profit margin is a lagging indicator of profitability.
- ✗
Monthly revenue
Why it's wrong here
Revenue is a lagging indicator reflecting past performance.
- ✗
Customer churn rate
Why it's wrong here
Churn is a lagging indicator of customer retention.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This DA0-002 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DA0-002 exam.