MB-910 Describe Dynamics 365 Customer Insights Practice Test 10 — 15 Questions

Question 1

A company uses Dynamics 365 Customer Insights - Data to generate AI-driven predictions about customer churn. They want to use these predictions to trigger a journey in Customer Insights - Journeys that sends a retention offer. How should they integrate the two applications to achieve this?

Accepted Answer

Use the Data Insights connector. Option C is correct because the Data Insights connector in Dynamics 365 Customer Insights - Journeys is specifically designed to consume AI-driven predictions (such as churn propensity scores) from Customer Insights - Data and use them as triggers or segments for real-time journeys. This connector enables the direct flow of enriched customer data and predictive insights into journey orchestration without requiring intermediate tools.

Answer

Use Power Automate to trigger a journey

Answer

Use the Outbound marketing connector

Answer

Use the Real-time marketing connector

Question 2

A company is implementing Dynamics 365 Customer Insights - Data to create a 360-degree customer view. They have data in an on-premises SQL Server database, Dynamics 365 Sales, and third-party survey data in CSV files. Which THREE data ingestion methods are available in Customer Insights - Data to bring this data into the system? (Choose three.)

Accepted Answer

Microsoft Power Query. Microsoft Power Query is correct because it is the primary data ingestion method in Customer Insights - Data for connecting to on-premises SQL Server databases, Dynamics 365 Sales, and CSV files. It provides a graphical interface to transform and load data from these sources into the unified customer profile, supporting both direct query and import modes.

Answer

Export destinations

Answer

Azure Data Lake Storage Gen1

Question 3

A marketing team uses Dynamics 365 Customer Insights - Journeys. They need to create a journey that sends a personalized email to contacts based on their purchase history stored in a Dynamics 365 Sales entity. Which TWO components must they configure to ensure the journey runs correctly? (Choose two.)

Accepted Answer

Trigger. A trigger is required to start the journey when a specific event occurs, such as a contact being added to a segment or a custom event. In this scenario, the trigger initiates the journey based on the purchase history data from the Dynamics 365 Sales entity, ensuring the journey runs for the right contacts at the right time.

Answer

Email message

Answer

Condition

Answer

Query

Question 4

A company uses Dynamics 365 Customer Insights - Data to unify customer records. They want to enrich their customer profiles with data from external sources. Which THREE enrichment sources are available in Customer Insights - Data? (Choose three.)

Accepted Answer

Experian. Experian is a third-party data provider integrated with Dynamics 365 Customer Insights - Data, allowing organizations to enrich customer profiles with demographic, financial, and lifestyle data. This enrichment source is available out-of-the-box to append external attributes to unified customer records, improving segmentation and personalization.

Answer

Sales Insights

Answer

Power Query

Question 5

Refer to the exhibit. You are configuring data unification in Dynamics 365 Customer Insights - Data. After running the unification process, you notice that the merged profile contains the 'Amount' field from the Orders entity but the 'Duration' field from the WebVisits entity is missing. The conflict resolution is set to 'SourceOrder' with ds_orders first. Which action should you take to include the 'Duration' field in the unified profile?

Accepted Answer

Modify the merge configuration to include all fields from both entities in the output profile.. The 'Duration' field is missing because the merge configuration is set to 'SourceOrder' with ds_orders first, meaning only fields present in the first source (ds_orders) are included in the unified profile by default. To include fields from ds_web (like 'Duration'), you must modify the merge configuration to explicitly include all fields from both entities in the output profile, overriding the default source-order-based field selection.

Answer

Change the matching rule to include the 'Duration' field as a condition.

Answer

Add the 'Duration' field to the Orders entity definition.

Answer

Reverse the source order to place ds_web first.

Question 6

Refer to the exhibit. You are setting up a journey in Dynamics 365 Customer Insights - Journeys. The journey is triggered by a custom event 'ButtonClicked' and targets the 'Active Users' segment. After publishing, the journey does not start. What is the most likely cause?

Accepted Answer

The segment query uses an invalid field name for the Contact entity.. Option C is correct because a segment query referencing an invalid field name for the Contact entity will cause the segment to fail to resolve, preventing the journey from starting. In Dynamics 365 Customer Insights - Journeys, the journey engine validates the segment before launching; if the segment query contains a field that does not exist on the Contact entity, the segment cannot be evaluated, and the journey remains in a 'Draft' or 'Stopped' state.

Answer

The email template 'WelcomeEmail' does not exist.

Answer

The custom event requires authentication that is not configured.

Answer

The trigger event does not include a 'ContactId' field.

Question 7

Refer to the exhibit. In Dynamics 365 Customer Insights - Data, the merge configuration uses 'LastUpdated' conflict resolution. What does this setting imply for the unified customer profile when there is conflicting data between the Customer and Purchase entities?

Accepted Answer

The value from the entity that was last updated will be used.. When 'LastUpdated' conflict resolution is selected in Dynamics 365 Customer Insights - Data merge configuration, the unified customer profile uses the value from the entity (Customer or Purchase) that was most recently updated. This ensures that the freshest data takes precedence, regardless of entity priority or data source order.

Answer

The value from the entity with the highest priority will be used.

Answer

The value from the Customer entity will always be used.

Answer

The value from the most recent data source will be used.

Question 8

A company uses Dynamics 365 Customer Insights - Journeys to automate email marketing. They want to send a birthday offer email to contacts on their birthday. Which TWO components are required to achieve this? (Choose two.)

Accepted Answer

A trigger that fires when the contact's birthday equals today's date. Option A is correct because a trigger in Dynamics 365 Customer Insights - Journeys defines the event that starts the journey. For a birthday offer, the trigger must fire when the contact's birthday equals today's date, initiating the email send. This is a time-based trigger that evaluates the contact's date of birth field against the current date.

Answer

A compliance profile

Answer

A static segment of all contacts

Answer

A condition to check if the contact has consented

Question 9

An organization uses Dynamics 365 Customer Insights - Data. They want to ensure that the customer profiles are enriched with demographic data from a third-party provider. Which THREE steps are necessary to set up enrichment? (Choose three.)

Accepted Answer

Select the fields to be enriched. To set up enrichment, you need to configure the enrichment source (Option A), select the fields to enrich (Option D), and map the external data to your customer attributes (Option E). Option B is not necessary; enrichment imports data, it does not export. Option C is not specific to enrichment; it is a general step for data management.

Answer

Create an export destination for the enriched data

Answer

Define a matching rule to merge enriched data

Question 10

A company uses Dynamics 365 Customer Insights - Journeys to run a multi-channel campaign. They want to send an SMS message to contacts who have an opt-in for SMS. Which entity should they use to store the consent status for each channel?

Accepted Answer

Contact. In Dynamics 365 Customer Insights - Journeys, consent for communication channels like SMS is stored directly on the Contact entity. Each contact record contains dedicated fields (e.g., 'Do not bulk email', 'Do not bulk SMS') that capture opt-in or opt-out status per channel. When a journey sends an SMS message, it checks the contact's SMS consent field to ensure compliance before delivering the message.

Answer

Lead

Answer

Account

Answer

Segment

Question 11

A data analyst needs to create a measure in Dynamics 365 Customer Insights - Data that calculates the total revenue per customer from the past 90 days. They have a 'Sales' entity with fields: CustomerID, Revenue, and TransactionDate. Which type of measure should they create?

Accepted Answer

Calculated measure. A calculated measure in Dynamics 365 Customer Insights - Data is used to perform aggregations (like SUM, COUNT, AVG) over a specified time window, such as the past 90 days, using fields from a single entity. Since the requirement is to sum Revenue per CustomerID filtered by TransactionDate within a rolling 90-day period, a calculated measure is the correct type because it allows defining a measure with a time-based filter and aggregation logic directly on the 'Sales' entity.

Answer

Entity measure

Answer

Dimension measure

Answer

Attribute measure

Question 12

A retail company wants to create a unified customer profile by combining data from their online store, loyalty program, and in-store purchases. Which Dynamics 365 Customer Insights capability should they use?

Accepted Answer

Run data unification. The 'Run data unification' capability in Dynamics 365 Customer Insights is specifically designed to ingest data from multiple sources (e.g., online store, loyalty program, in-store purchases) and match, merge, and deduplicate records to create a single, unified customer profile. This process uses matching rules and deduplication logic to resolve identities across disparate systems, directly addressing the requirement for a combined customer view.

Answer

Create a prediction model

Answer

Define a measure

Answer

Create a segment

Question 13

A marketing manager notices that the customer churn prediction model in Dynamics 365 Customer Insights is not updating with new data. What is the most likely cause?

Accepted Answer

The prediction model is not scheduled to refresh. In Dynamics 365 Customer Insights, prediction models are machine learning models that must be explicitly scheduled to refresh on a recurring basis. If the model is not scheduled to refresh, it will not automatically ingest new data, causing the churn predictions to become stale. Option D correctly identifies this as the most likely cause because the model's refresh schedule controls when it re-trains or updates with fresh data.

Answer

The segment is not refreshed

Answer

The measure is not calculated

Answer

The data source connection is lost

Question 14

A company wants to use Dynamics 365 Customer Insights to personalize website content in real time based on customer behavior. Which feature should they implement?

Accepted Answer

Real-time marketing and personalization. Option C is correct because Dynamics 365 Customer Insights includes a real-time marketing and personalization feature that uses customer behavior data (e.g., clicks, page views, purchases) to dynamically tailor website content. This capability leverages the Customer Data Platform (CDP) to trigger personalized experiences in milliseconds, meeting the requirement for real-time adaptation based on live customer actions.

Answer

Customer segments

Answer

Data unification

Answer

Measures

Question 15

A company wants to ensure customer data in Dynamics 365 Customer Insights complies with GDPR. Which feature helps manage consent?

Accepted Answer

Consent management. Consent management in Dynamics 365 Customer Insights is the dedicated feature for capturing, storing, and honoring customer consent preferences, which is essential for GDPR compliance. It allows organizations to define consent purposes (e.g., marketing email, data sharing) and automatically enforce those preferences in downstream activities like segmentation and journeys. Without this feature, the system would have no native mechanism to track or respect individual consent choices.

Answer

Prediction models

Answer

Measures

Answer

Data unification